firm's roots, as Aimia was formed after one of the country's oldest and largest incentive and loyalty firms, Carlson Marketing , was purchased in 2009 by Groupe Aeroplan, a Canadian firm specializing in coalition loyalty programs aimed at
s first and largest incentive and loyalty firms, Carlson Marketing , was purchased in 2009 by Canadian firm Groupe Aeroplan. In 2012, a year after Carlson Marketing was renamed Aimia, the firm purchased EIM, a sizable
Wagonlit Travel, a leader in business travel management and meetings and events. Until 2009, it was the owner of Carlson Marketing (now Aimia), a pioneering incentive and loyalty provider.
The Carlson School has its own link to the incentive industry: it was named for Curtis L Carlson, founder of Carlson Marketing -- a leading incentive house since renamed Aimia. IMA President Spencer Toomey will lead a transition team consisting
years, having previously served as vice president of group accounts, among other roles, at Aimia (then called Carlson Marketing ). “We’re very pleased to welcome Kari, Jim and Bich-Lien as our new trustees,” said IRF President Melissa Van Dyke
few years — particularly since parent company Carlson Co. sold off its industry-leading incentive business, Carlson Marketing (now Aimia). The CWT Meetings & Events division ran 461 incentive travel programs last year, three quarters of them in the U
Dayton, OH-based Excellence in Motivation. Minneapolis-based Aimia was formed last year after the purchase of Carlson Marketing by Montreal, Canada-based Groupe Aeroplan. Its $28 million purchase of privately held Excellence in Motivation (EIM) is intended
the Rescue.” That day we have a planner session performed by Faye Beauchine [president, business loyalty for Carlson Marketing ] who will be in conversation with a corporate buyer from Microsoft, talking about what are their expectations
relevant for certain segments,” says Rami El-Zeini, vice president of client services for Aimia (formerly Carlson Marketing ). “We see a huge spike in fourth quarter redemptions after we send out our printed holiday catalog.” Essentially
has to be tangible currency value. Patty Saari, vice president of client services for Aimia (formerly known as Carlson Marketing ), starts by researching a client’s gift card history and profile layers, which allows her buyers to decide which cards will enhance the offering